Ian Boldon

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— PROJECT NAME

Search Off The Record Trailer


— Illustrator

Raphael Kerley


— Motion Designer

Ian Boldon


— DATE

07/2022



Search Off the Record takes you behind the scenes of Google Search and its inner workings. In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large.


The idea is behind the trailer is based on using best of moments from episodes driven by VO. The visuals are avatars along side creating a new SOTR-style chat, highlight keywords in kinetic typography.

In addition to the SOTR trailer, four :20 second end cards were made to put on the existing, and future videos to promote the channel.